Clout: a review

Sherlock Holmes and Idolatry
January 15, 2014
To Conference Attenders and Conference Junkies
February 7, 2014


Jenni Catron has written a book that is helpful for two reasons: 1) it’s positive about leadership in a time period in which so many agree that there’s a lack of leadership in many sectors of culture and 2) she offers a process that can help anyone grow. Now, is it the best book on leadership you’ll ever read? Probably not, but there’s an impressive foreword from Patrick Lencioni that will make you pause before answering.

Early on, Catron says she was skeptical of John Maxwell saying “leadership is influence” and I appreciate it because I too have struggled with the definition, though Maxwell is more right than wrong on it. As the book unfold, Catron moves from 7 Clout killers to 4 Clout Cultivators and the killers are personal and typically correct. Yet, I found the strength of the book in the cultivation of clout. On page 164-165, the author challenges all readers to take seriously the idea of a personal mission statement and frankly, that could have come earlier as I read the section and then wondered how many times I have killed my own mission. And it’s here where I think the book could have been more interwoven than linear or let me put it another way: I wanted it to be more integrated. What happens if the cultivators are the antidotes for the various killers?

That’s a minor tweak to a book that is worth digesting in a small group format to wrestle with the discovery steps at the end of each chapter. Matt Perman has also blogged on this book and it’s worth a look.

It is my understanding that Jenni Catron is heading to the Bay Area to work at Menlo Park alongside John and Nancy Ortberg. With that in mind, I pray she continues to grow in her own Clout and trust that a sequel is in her future.

(Disclosure of Material Connection: I received this book free from the publisher through the® <> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 )

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